The rules behind every audit.

Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954

Section 3 & Schedule

No advertisement of any drug for diagnosis, cure, mitigation, treatment or prevention of the diseases and conditions listed in the Schedule (e.g. diabetes, cancer, obesity, heart disease, sexual performance).

Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954

Section 4

No advertisement that gives a false impression of the drug's true character, makes false claims, or is otherwise false or misleading.

Drugs and Cosmetics Rules, 1945

Rule 106 & Schedule J

No drug may claim to prevent or cure, or convey such an idea, for diseases/ailments listed in Schedule J.

Drugs and Cosmetics Rules, 1945

Schedule H, H1 and X

Prescription-only medicines must not be promoted to the general public; promotion is limited to registered medical practitioners.

Uniform Code for Pharmaceutical Marketing Practices (UCPMP), 2024

Promotional material and claims

Claims must be balanced, up to date, evidence-based and consistent with approved prescribing information; 'safe' and 'new' used only with qualification; no misleading comparisons.

Consumer Protection Act, 2019 & CCPA Guidelines for Prevention of Misleading Advertisements, 2022

Guidelines 4, 7 and 12

Advertisements must be truthful, substantiated and not misleading; disclaimers must not hide material information; endorsers must have used the product and disclose material connections.

ASCI Code for Self-Regulation in Advertising

Chapters I–III & Influencer Guidelines

Claims must be honest and substantiated; no exploitation of fear; health influencers must be qualified and label sponsored content clearly.

Digital Personal Data Protection Act, 2023

Sections 4–6

Patient images or health data in ads require free, specific, informed consent from the data principal.